市場行銷/品牌

The Handbook of Market Intelligence: Understand Compete and Grow in Global Markets 精裝版, Wiley

(英文圖書)The Strategic Affiliate Empire: The Proven Exclusive System for Creating Lastin... 平裝版, Independently Published, 英文

(英文圖書) The soft drinks market in Cameroon 平裝版, Our Knowledge Publishing, 英文

Commodities Pricing and the Bulk Trap: Learnings from Industries at the Forefront 平裝版, Springer, 英語

(英文圖書)Distribution and e-commerce 平裝版, Our Knowledge Publishing, 英文

(英文圖書) Marketing Strategies Adopted by Solar Product Producers 平裝版, LAP Lambert Academic Publis..., 英文

Hype Yourself: A no-nonsense PR toolkit for small businesses 平裝版, Practical Inspiration Publishing, 英文

(英文圖書) Marketing Planning in a Total Quality Environment 平裝版, Routledge, 英文

(英文圖書)Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of P... 平裝版, Antiquarius, 英文

(英文圖書) Strategic Marketing Management - The Framework 10th Edition 精裝版, Cerebellum Press, 英文

Scenarios in Marketing: From Vision to Decision 精裝版, Wiley

(英文圖書) Project Risk Assessment and Corporate Behavior: Creating Knowledge for Sustainable Business 精裝版, Mdpi AG, 英文

(英文圖書) Analyzing Decision Making: Metric Conjoint Analysis 平裝版, Sage Publications, Inc, 英文

(英文圖書) B2B Customer Experience: A Practical Guide to Delivering Exceptional CX 精裝版, Kogan Page, 英文

(英文圖書)Macromarketing Applications Part II Marketing versus Consumer Research 平裝版, Vibrant Publishers, 英文

(英文圖書)The use of consumer neuroscience in aroma marketing 平裝版, Brill Wageningen Academic, 英文

(英文圖書) Process Innovation in the Global Fashion Industry 精裝版, Palgrave Pivot, 英文

Public Relations in Practice: For the Leader with an Eye on Success! 平裝版, Galda Verlag, 英文

(英文圖書)Promoting an experience-oriented approach through salesroom design 平裝版, Our Knowledge Publishing, 英文

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted... 平裝版, Springer Gabler, 英文

(英文圖書) Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in ... 精裝版, Palgrave MacMillan, 英文

(英文圖書) The Rise of the Curator Class: Changing the Way We Buy Sell and Make Everything 精裝版, Bloomsbury Publishing PLC, 英文

Digital Sport Marketing: Concepts Cases and Conversations 平裝版, Routledge, 英文

(英文圖書)From Strategic Marketing to Marketing Strategy 平裝版, Our Knowledge Publishing, 英文

(英文圖書) Strategic Management for Global Business Leaders 平裝版, Lulu.com, 英文

The Brand Innovation Manifesto: How to Build Brands Redefine Markets and Defy Conventions 精裝版, Wiley

(英文圖書) Action Research for Professional Selling 平裝版, Routledge, 英文

Marketing and Finance: Creating Shareholder Value 平裝版, Wiley

How to Be Insightful: Unlocking the Superpower That Drives Innovation 平裝版, Routledge, 英文

(英文圖書) The New Strategic Brand Management: Advanced Insights and Strategic Thinking 平裝版, Kogan Page, 英文

Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals 精裝版, Wiley

(英文圖書) An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities Regions ... 平裝版, Springer, 英文

(英文圖書) Storytelling in Organizations: A Narrative Approach to Change Brand Project and Knowledge M... 平裝版, Springer, 英文

(英文圖書) Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expe... 平裝版, Grin Verlag, 英文

(英文圖書) Retail in a New World: Recovering from the Pandemic That Changed the World 精裝版, Emerald Publishing Limited, 英文

(英文圖書) Money and Marketing in the Art World 平裝版, Routledge, 英文

(英文圖書) The semiotic status of the stereotype in advertising 平裝版, Our Knowledge Publishing, 英文

(英文圖書) Hit Brands: How Music Builds Value for the World's Smartest Brands 平裝版, Palgrave MacMillan, 英文

(英文圖書) Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions Evolution and Recomme... 平裝版, Studylab, 英文

(英文圖書) Strategic Pharmaceutical Marketing Management in Growth Markets 平裝版, Routledge Chapman & Hall, 英文

(外文書)Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands Paperback, Kogan Page, English

(英文圖書) Influencing Leadership in a Team 平裝版, LAP Lambert Academic Publis..., 英文

(英文圖書) Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies 平裝版, Kogan Page, 英文

(英文圖書) Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers 精裝版, World Scientific Publishing..., 英文

(英文圖書) YouTube SHORTS SECRETS 平裝版, Our Knowledge Publishing, 英文

(英文圖書) Data Analysis for Business Decisions: Case Studies in Excel R and ChatGPT 平裝版, Mercury Learning and Inform..., 英文

(英文圖書) State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges ... 平裝版, Science Factory, 英文

(英文圖書)Efficiency and effectiveness of loyalty programmes 平裝版, Our Knowledge Publishing, English

(英文圖書) Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Bra... 精裝版, Springer, 英文

(英文圖書) Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales 平裝版, Kogan Page, 英文

(英文圖書) Analysis of the Marketing Position of Solarworld AG 平裝版, Grin Verlag, 英文

THE ART of M.A.R.K.E.T.I.N.G.(TM): A guide on how to win the hearts and minds of your customers 平裝版, Independently Published, 英文

(英文圖書)Vogue Kids: a study on children's fashion consumption 平裝版, Our Knowledge Publishing, 英文

Partial Least Squares Structural Equation Modeling (Pls-Sem) Using R:A Workbook, Springer, 英文, 精裝版

(英文圖書) The Artification of Luxury Fashion Brands: Synergies Contaminations and Hybridizations 平裝版, Palgrave Pivot, 英文

Value Proposition Design: How to Create Products and Services Customers Want, Wiley

(英文圖書) Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success 精裝版, Kogan Page, 英文

(外文書)Branding as a Cultural Force: Purpose Responsibility and Resonance Hardcover, Columbia Business School Pu..., English

(英文圖書) Social Media Marketing Essentials You Always Wanted To Know 精裝版, Vibrant Publishers, 英文

(英文圖書) Advertising Account Planning: New Strategies in the Digital Landscape 平裝版, Rowman & Littlefield Publis..., 英文